Building a Connected Sports Ecosystem

1. Executive Summary:

Below professional and semi-pro level, pathways exist already to find leagues, pickup, and casual sporting through Meetup, Facebook, etc. While they generally We’re providing a new experience

2. Understanding the Landscape:

• Current Challenges: Existing sports networking ecosystems (Meetup, Facebook Groups, etc.) suffer from fragmentation, low visibility for new players, and challenges in verifying player identities.
• User Needs: Players seek a reliable way to find teammates quickly, socialize across groups, feel safe within organized activities, and have easy access to game information. Women face additional hurdles – increased scrutiny and lack of clear communication.

3. Core Strategic Pillars:

• Platform Specialization: Instead of broad social networking, build a dedicated soccer platform focusing on geographic location, skill-based matching, and rewards systems.
• Enhanced Verification & Trust: Implement robust verification methods (phone number, email) and fostering trust among players.
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• Discovery Features: Prioritize features that increase visibility – geolocation search, profile highlighting, group discovery tools.
• Community Guidelines & Moderation: Establish clear guidelines and a moderation system to ensure a safe and welcoming environment for all users, particularly women.